Headwaters Foundation for Justice brings the community together to catalyze social, racial, economic, and environmental justice. Building on two of their brand words—“bold” and “tenancious”—we created a brand identity, donor and grantee communications, and special-event marketing that made Headwaters’ voice for change loud and clear.
Social Justice Primer
Goosing the Truth: Helped Headwaters convey a strong message about how facts can hide the reality of injustice.
Obstructed View: A short cover and translucent paper create obstructions to the copy, reflecting how barriers keep equality out of reach for many.
Crowding Out Injustice: Typography says it all—leaving room only for justice.
Walk for Justice: Evoking prominent historical campaigners for justice inspired participation in this fundraising event.