Because without think, it’s just design.

| It’s a discipline. It’s a process.
| It’s a voice—sometimes a whisper, sometimes a roar.
| It’s us, a gathering of like minds creating solutions that speak.


  • Philosophy
  • Process
  • Capabilities

The solution is not more red. It’s not straight or curved. It’s not a typeface. It’s not, for that matter, a logo, brochure, or website. It’s a process.

At ThinkDesign Group, the process is what starts exploration and ends by changing how people think, act, and live. The process helps create not just good design, but better design—design that takes you further.

Since our founding in 1995, we’ve worked hard to deliver graphic design that is as smart as it is evocative.

Because without think, it’s just design.

  • Lay the foundation.

    Get to know you and learn everything we can. Assemble the ideal team. Set project goals. Establish and adhere to a budget and schedule.

  • Think.

    Define and prioritize key messages. Imagine possibilities. Explore and present intriguing concepts.

  • Design.

    Create design options. Integrate concept and key messages through text and images. Revise content. Finalize design, text, and art. Proof, proof, proof.

  • Deliver.

    Produce with the highest standards. Deliver it on time, on budget.

  • Build.

    You invest in ThinkDesign Group and we give you results that go beyond the final pieces. The process will provide you with tools and key messages to use in all your work.




It’s us, 
coming together to create solutions that speak

The Team

Linda Henneman, Principal

Linda Henneman

“Our name embodies what I truly believe about design—that it’s a fusion of strategy and esthetics. Both are elemental and need to inform every design decision if you’re going to have real impact.”

Linda’s design ethos is fueled by both an instinct for the strategic and a dedication to detail—an approach in which the minutiae of kerning and cropping are as important to success as front-end planning. With an extensive print and digital portfolio in nonprofit and commercial work, she is the recipient of numerous design awards, which include being named as a “Person to Watch” by Graphic Design USA and as one of Minnesota’s female design leaders by the College of Visual Arts.

The balanced approach she brings to her design comes from her passion for the outdoors—running the Minneapolis lakes, sculling on the Mississippi, or biking the Twin Cities trail system—and for exploring fresh world-views through global travel adventures. In the community she has served as an officer and advisory board member of AIGA Minnesota, mentored MFA students at Minneapolis College of Art and Design, and served on the Minneapolis Rowing Club’s board of directors.

A native New Yorker, Linda holds a BFA in visual communication from the University of Kansas. She founded the ThinkDesign Group in 1995.


Caitlin Murzyn, Designer

Caitlin Murzyn“What I love most about design is solving problems—looking beyond the design to think about how we receive and send messages.”

Caitlin thrives on problem-solving, using her knowledge of graphic design and passion for the creative process to find solutions that are smart, impactful, and fully thought through. A recent BFA graduate from the University of Minnesota Duluth with a minor in communication, she combines a knowledge of all things digital with hands-on passion for sketching, drawing, painting, and lettering. Away from the studio and screens, she loves reading fiction, catching a comedy act, or exploring landscapes through hiking and walking—especially in Duluth’s Lester Park.


ThinkDesign Group believes that the client is an integral part of the Group. The relationship is a partnership working towards a common goal. The variety of clients reflects the experience, along with the passion and ability to quickly learn new things everyday. Past and present clients include:

American Cancer Society
American Express Global Network Services
American Swedish Institute
Aspen Medical Group
Birch Clothing
Boston Scientific
Breck School
Cäafe Häagen Dazs
Center for Diagnostic Imaging
Children’s Cancer Research Fund
Clearway Minnesota
CNS, Inc. (Breathe Right®)
Community Shares of Minnesota
Contexts Magazine, a publication of American Sociological Association
The Connection
Courage Center
Datakey, Inc.
Datalink, Inc.
Digital River
Dunwoody College of Technology
FairVote Minnesota
Fleishman Hillard
Friedell Architects & Builders

Headwaters Foundation for Justice
Indigo Identityware
InFaith Community Foundation
The Kresge Foundation
The McKnight Foundation
Midwest of Cannon Falls
Minneapolis Crisis Nursery
Minnesota Center for Environmental Advocacy
Minneapolis Heart Institute Foundation
Missions Inc. Programs
Montana Coffeeshop
Otto Bremer Foundation
Padilla Speer Beardsley
People Incorporated Mental Health Services
Raw Bistro Petfare
Remedy Health
Southdale OB/GYN Consultants
Transit for Livable Communities
Wells Fargo
Wicked Coffee

One of the many ways to gauge a design firm is by seeing how others receive them. We think our awards help tell the ThinkDesign story, but they’re not the reason we’re in business. We like thinking and designing to solve problems. Everything else is icing on the cake.

TDG AIGA AwardsAIGA (Re)Design Award, AIGA Minnesota, AIGA Minnesota Green Leaf Award, Association for Women in Communications, Black Book AR100, Communication Arts, Council on Foundations Wilmer Shields Rich Awards, Graphic Design USA, Graphis, How Magazine, International Association of Business Communicators (IABC), Logo Lounge, Mohawk Paper, National Association of Investors Corporation Nicholson Award, Potlatch Paper, Print Industries of America, Print Industry Midwest, Society of Illustrators, Step Inside Design

The Space
  • door
  • From the entryway
  • Shelf
  • Working area
  • Working area