The Midwest Division of the American Cancer Society asked ThinkDesign to develop a collateral package for the Society’s capital campaign. The goal was to put the focus on the personal—the individual donor—and how a gift can touch many people by tackling issues on a much larger scale. Nearly everyone has been touched by cancer in one way or another, and therefore everyone has a story. Images and text underscore the importance of personal agency in achieving progress in the fight against cancer, and the direct connection between a personal gift and changing lives for the better.
