At ThinkDesign, we are constantly challenged by the issues that are critical in the world today.
Finding a clear way to frame and address these issues is what we do. Case in point—mental illness is in the news every day. Our client, People Incorporated, offers community-based programs that help support people who face this challenge. But providing that support is only part of the battle. Public perceptions about mental illness is the other.
Peoples’ attitudes about mental illness have changed a lot over the past couple of decades, but there’s still more to do to make it OK to talk about mental illness. That was the starting point for this year’s annual report. Our design for their theme, “Changing Minds,” aimed to strip down the “us vs. them” mentality that underlies the stigma and shame—represented by the silhouette on the cover—and focus on real people and their stories on the inside spreads.
There’s nothing more inspiring to us than to be able to use our design skills to break through old ideas and find new ways forward for the future. That’s the power of thinkful design—and why we love what we do.