Superior Switchel is a woman-owned, Certified B Corporation, Minnesota-based beverage company founded in 2015. Switchel is an apple cider vinegar and ginger based beverage made from pure, clean, organic ingredients, with a remarkable ability to rehydrate and replenish. To position Superior Switchel for growth, ThinkDesign Group worked closely with the owner to develop a brand platform and full redesign of the brand. The new design reinforces the product’s unique ability to refresh and hydrate as well as Superior Switchel’s Great Lake roots by incorporating lines from Lake Superior’s bathymetric map. See the before and after here.
Branding and Packaging