When something is just starting to take form, we delineate it with dotted lines. Dotted lines show us where to fold, where to drive our cars—giving us direction without dictating our path. Dotted lines make the connections between people and ideas. Best of all, dotted lines are not rigid (that’s why they’re dotted).
The notion of the dotted line giving shape, providing direction, and creating connections was our visual concept. We used laser-cut dotted images to exemplify the Kresge Foundation’s new strategic direction, its willingness to be less rigid in grantmaking, and to be more flexible and adaptable to changing community needs.